You have likely seen reports in the media quoting social media posts and presenting for/against social media statistics as relevant need-to-know information.
I have significant concerns as to how helpful this is in making important decisions.
Here’s part of my reasoning:
Suppose 1 million people post on a subject and 65 percent agree with one opinion over another. That 65 percent means 650 thousand people. That’s sound like alot, right? However it may mean very little.